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Unlike other outdoor magazines, this one's less about the gear. It's full of sublime writing, fantastic photos, and more of a focus on the soul of fly fishing. The writing is top-notch, and it's got a nice tasted of 'tude that just works. Also a good example of staying true to your brand.
On Saturday, I think I had a first -- local fly shop had a 5th Anniversary Bash/Sale. Oddly, I didn't need anything. I spent $0. Spooky.
-Sean-
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